Privacy Policy

What Fullway Tires Collects When You Visit Our Tire Store

At Fullway Tires, we collect information to operate our tire store, improve your shopping experience, and communicate with you about our all-season, performance, and winter tire products.

Information you provide directly: When you submit a contact form or subscribe to Fullway Tires communications, we collect your name and email address.

Information we collect automatically: When you browse our tire catalog, we automatically collect device type, browser, operating system, IP address, approximate location, pages visited (such as our HP108, HS266, or PC369 product pages), time on site, and referral source. This data is gathered through cookies and analytics tools.

Information from third parties: We receive affiliate tracking data from Amazon Associates when you make qualifying tire purchases through our links, and analytics data from Google Analytics to understand how visitors explore our tire collections.

How Fullway Tires Uses Your Information

Fullway Tires uses the information we collect to:

• Operate and improve our tire store website
• Respond to your inquiries about Fullway all-season, performance, and winter tires
• Send you communications about new tire products and updates when you’ve opted in
• Analyze site traffic to understand which tire models and categories generate the most interest
• Comply with legal obligations and maintain accurate records
• Maintain security, prevent fraud, and protect our users
• Track affiliate referrals when you purchase Fullway tires through Amazon.com

Cookies and Tracking on the Fullway Tires Store

Fullway Tires uses cookies and similar tracking technologies to enhance your browsing experience and analyze how visitors interact with our tire collections:

Essential cookies: Required for basic site functionality, including navigating between our all-season, performance, and winter tire categories.

Analytics cookies: Google Analytics tracks which tire models you view, how long you spend comparing products like the HP108 versus the HS266, and which pages drive the most engagement. This data is aggregated and anonymized.

Advertising cookies: Amazon Associates uses cookies to attribute qualifying tire purchases to our affiliate links, allowing us to earn commissions when you buy Fullway products on Amazon.com.

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect your ability to browse our tire catalog or submit contact forms.

How Fullway Tires Shares Your Data

Fullway Tires may share your information with trusted partners and service providers:

• Service providers: We work with hosting providers, email platforms, and analytics services to operate our tire store and communicate with you.
• Amazon.com: As part of the Amazon Associates Program, we share referral data when you purchase Fullway tires through our affiliate links.
• Law enforcement and government authorities: We disclose information when required by law, court order, or legal process.
• Business transfers: If Fullway Tires is acquired or merged with another company, your information may be transferred to the acquirer.

Fullway Tires does not sell your personal information to third parties.

Security of Your Data at Fullway Tires

Fullway Tires implements reasonable technical and organizational security measures to protect your information, including SSL encryption for data transmission and secure storage practices. However, no method of internet transmission is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

Your Privacy Rights When Shopping Fullway Tires

All users have the right to:

• Access the personal information Fullway Tires holds about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications about new tire products
• Request restriction of processing

GDPR Rights (EU/EEA Residents):

If you are located in the European Union or European Economic Area, you have the following rights under the General Data Protection Regulation:

• Right to access your personal data and receive a copy
• Right to rectification of inaccurate or incomplete data
• Right to erasure (“right to be forgotten”) under certain circumstances
• Right to restrict processing of your personal data
• Right to data portability (receive your data in a structured, machine-readable format)
• Right to object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent at any time where processing is based on consent
• Right to lodge a complaint with your local supervisory authority

CCPA/CPRA Rights (California Residents):

If you are a California resident, the California Consumer Privacy Act and California Privacy Rights Act grant you the following rights:

• Know what personal information Fullway Tires collects and how it’s used
• Know whether personal information is sold or disclosed and to whom
• Opt out of the sale or sharing of personal information
• Request deletion of your personal information
• Request correction of inaccurate personal information
• Limit use and disclosure of sensitive personal information
• Non-discrimination for exercising your privacy rights

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA) Residents:

Residents of Virginia, Colorado, Connecticut, and Utah have rights to access, correction, deletion, data portability, and opt-out of targeted advertising, substantially similar to CCPA rights, subject to state-specific provisions.

How to exercise your rights: Submit a request by email to the address listed in the Contact section below, or use the contact form on the Fullway Tires website. We will respond within 30–45 days. We may need to verify your identity before processing certain requests.

Children’s Privacy and Fullway Tires

The Fullway Tires website is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at the address below and we will promptly delete it in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links from Fullway Tires

The Fullway Tires website contains links to Amazon.com and other third-party websites. Fullway Tires is not responsible for the privacy practices or content of those sites. When you click a link to purchase a Fullway HP108, HS266, or PC369 tire on Amazon.com, you are subject to Amazon’s privacy policy. We encourage you to review the privacy policies of any third-party site you visit.

International Data Transfers and Fullway Tires

Fullway Tires operates in the United States. If you access our tire store from outside the United States, your information may be transferred to, stored, and processed in the US. We take steps to ensure adequate protections are in place for such transfers, in compliance with applicable law.

How Long Fullway Tires Retains Your Data

Fullway Tires retains personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Contact form submissions about tire inquiries are typically retained for up to 12 months. Analytics data about your browsing of our tire collections is governed by Google’s data retention policies.

Email Communications from Fullway Tires

If you subscribe to Fullway Tires communications, you will receive periodic emails about new tire products, all-season and winter tire guides, and updates from our performance tire lineup. You may unsubscribe at any time by clicking the unsubscribe link in any email or contacting us directly at the address below.

Do Not Track and Fullway Tires

Some browsers transmit “Do Not Track” signals. At this time, Fullway Tires does not respond to Do Not Track signals. We continue to collect information as described in this policy to improve your tire shopping experience.

Changes to the Fullway Tires Privacy Policy

Fullway Tires may update this Privacy Policy from time to time. We will indicate the effective date of the latest revision at the top of this page. Material changes will be communicated with reasonable notice. Continued use of the Fullway Tires website after changes are posted constitutes your acceptance of the revised policy.

Contact Fullway Tires About Privacy

To exercise your privacy rights or ask questions about this policy, contact Fullway Tires at:

California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about personal information Fullway Tires has shared with third parties for their direct marketing purposes. To make such a request, contact us at the address above.

Your Consent to This Privacy Policy

By using the Fullway Tires website, you consent to the collection and use of your information as described in this Privacy Policy.